1. It is a quick and painless way to gain link backs from the blogosphere.
2. Casual bloggers can make more than casual money.
It's no scam. So far I've been paid around 18 dollars and have about 60 more waiting to be paid. That's a whole lot better than my menial adsense profit. I'm by no means the top blogger on the payroll. Blog advertising, through payperpost, has paid up to $780 to some individuals. What have you got to lose? ...beside credibility with your readers...
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